— PROJECT NAME

#starplayers

— ROLE

Content Creator

Copywriter

— DATE

Throughout 2022

The #starplayers campaign wants to feature Sendcloud colleagues who have made a difference in their roles. The campaign was initially planned for the @lifeatsendcloud Instagram page—a space dedicated to sharing people-related content.

However, since then, the campaign’s posts have been shared on the Sendcloud main LinkedIn page, where they performed exceptionally well. The #starplayers campaign produced some of the top-performing LinkedIn posts of the quarter, each consistently hitting an engagement rate between 20-40%.

Following the success of the #starplayers and the Core Values campaigns, I started writing all social copy for the @lifeatsendcloud Instagram page.