hello!

i’m malvina, a creative strategist and writer based in amsterdam, working across storytelling, strategy and creative production.

i listen to the business to understand their needs, and then i find creative ideas to help those needs reach and engage with our audience.

throughout that process, i help the idea maintain its essence from brief to final delivery, as it travels from stakeholders to creatives, clients and leadership.

this means shaping narratives and visual direction, developing concepts and campaign systems, and collaborating with designers, filmmakers, producers and cross-functional teams throughout the creative process. i absolutely love it.

at heart though, i’m a writer, and i approach every project as a story. i love seeing words, images and silence build meaning together, and realizing when some things are better left unsaid, unseen, or unwritten.