hello!

i’m malvina, a creative strategist and writer based in amsterdam. my work sits at the intersection of strategy, storytelling and production, and my north star is to protect the integrity of an idea while making sure it works across channels, formats and audiences.

i turn business objectives and complex topics into clear and creative ideas. i then help carry them from brief to final delivery, managing stakeholders and creatives in the process. this means shaping narratives and visual direction, developing concepts and campaign systems, and collaborating with designers, filmmakers, producers and cross-functional teams throughout the creative process.

at heart though, i’m a writer, so i approach every project as a story. i love seeing words, images and silence build meaning together, and realizing when something is better left unsaid, unseen, or unwritten.