/ sendcloud people

/ role

chief editor

copywriter

strategist

/ date

april – dec 22

sendcloud people is a blog about sendcloud employees and their stories, practices, and achievements. the blog is part of a wider social media strategy and comes with a double goal—engaging current employees and potential applicants.

for this project, i laid out the entire editorial strategy and calendar. i was the blog’s principal writer and point of contact for featured subjects and wrote or ghostwrote every piece.