/ o9 email

/ role

copywriter

strategist

helped shape o9’s email strategy and voice across editorial and event campaigns, driving measurable gains in engagement and brand consistency.

in late 2023, i introduced a more creative, concept-led approach to our email marketing. the campaigns i led outperformed previous years in both brand awareness and event sign-ups, our core objectives.

aim10x digital 2025

— reimagined the email approach with a creative, conceptual direction.

— +7% open rate vs. 2024 campaign.

— wrote and ideated the three top-performing emails, all exceeding the 17% benchmark.

— drove higher brand awareness and event registrations.

aim10x platform newsletter

— designed and curated a weekly newsletter for supply chain professionals.

— defined themes, selected content, and wrote all copy.

— praised by an external consultant for clarity, tone, and execution.