— PROJECT NAME

Sendcloud Core Values

— ROLE

Copywriter

— DATE

June to August 2022

Core Values was a limited campaign designed to share what lays behind the company's core values. The campaign was initially planned for the @lifeatsendcloud Instagram page—a space dedicated to sharing people-related content.

Since then, the campaign posts have been shared on the Sendcloud main LinkedIn page. The Core Values campaign produced some of the top-performing LinkedIn posts of the quarter, each consistently hitting an engagement rate above 23%.

Given the success of the #starplayer and the Core Values campaigns, I started writing all social copy for the @lifeatsendcloud Instagram page.