/ aim10x platform registration flow


/ role

ux writing


/ date

jan – mar 23

the aim10x platform was a networking and multimedia hub designed for supply chain professionals, offering tailored content through articles, videos, and podcasts.


the sign-up and login processes were designed to boost registrations and minimize user drop-offs. after multiple rounds of a/b testing, we reached this optimized version.

Log in page

Sign up page

Interests helped us personalize their feed

Users’ function was used to personalize their feed


Roles were used to suggest relevant networking opportunities


Goals served as the foundation for the newsletter