/ aim10x digital email marketing

/ role

copywriter

strategist

/ date

jan – mar 2024

aim10x digital is o9’s annual online summit for professionals in supply chain. it brings together speakers from global companies to share insights and lessons learned from their digital transformation initiatives, focusing on client advocacy.

when i was assigned to the project in late 2023, i proposed a more creative, conceptual approach. the results have been tangible, as the campaign outperformed 2023 efforts in both brand awareness and event sign-ups, the campaign’s core objectives.

key metrics:

— 7% increase in open rate compared to 2023

— wrote and ideated the three top-performing emails (see slideshow below for key figures)

— all three emails exceeded the 17% average performance rate