/ aim10x campaign

/ role

lead copywriter

as the lead copywriter for social media, i developed the campaign language for aim10x, a global event series for senior supply chain leaders.

concepting started with defining how to capture the audience’s attention in a highly technical space. for our digital event, i built a series of concept-led ads around the event content: questions and statements designed to challenge familiar ways of operating. each concept was developed to simplify complex ideas into clear, high-impact hooks, while ensuring they could scale across formats and channels.

as the campaign extended into in-person events, the narrative shifted to focus on presence. i translated the core campaign language into social content that built momentum across geographies, one of the main value propositions of the event series.

the focus was on creating a connected experience, one where each asset worked independently but contributed to a broader, cohesive story.